How to market and promote a business online!

Marketing a business online is key because now most people are using the internet, so if a business has a good online presence then the chances are you can drive more traffic to your website and then gain more and more business.

One of the first main ways is to make sure you always create valuable content, that is also consistent, this allows a business to create a strong presence online. People will regularly check back to your website or blog and then trust what you’re posting or even selling. Using Social media platforms can help this greatly; like twitter accounts, Facebook pages and a LinkedIn profile. Using these websites regularly will show people what your brand is a out and will also keep everyone updated with what is going on, which will again make people trust in you. Social media websites are used now more than ever, so getting on as many social media platforms is definitely a big key movement when promoting and trying to market a business online.

Pictures are good! People do not like reading lots and lots of text, so when marketing a business pictures a good idea because they can get across the same amount of information but much easier. Infographics are a great way to put across facts and vast amounts of information in a visual and simple way. Pictures are one of the main reasons why Pinterest is doing so well; people like being able to visually see text, it is much more appealing.

Making the content mobile friendly is vital. Over half of the population have a smartphone, and most websites now have mobile apps that you can download. So when picking a website to put your business on, checking whether its mobile friendly first is a very good idea. For example, WordPress is a good example of a blogging platform because it not only has a mobile version that can be viewed online, but it also has an IOS and Android app. Meaning people can get to you content regardless of where they are. This means that you can make your business accessible to everyone, all of the time.

Less is always more; don’t throw vast amounts of information and facts at your viewers because they will get bored and fed up. Make the text easy to read, simple to understand and be in nice paragraphs that people can read in chunks and not get drowned in words.

These are just a few simple steps that can be followed in order to promote and market a business online successfully.

How to market and promote a business online!

Top 10 On-Page SEO Tips & Tricks

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SEO Search Engine Optimization.......go dizital

On-Page SEO Tips & Tricks

SEO is important aspect when you are promoting something or anything online, it has become essential for that business/individual who wants to gain result whatever they are doing online through search result. There are two major aspects of SEO- On-page SEO & Off-Page SEO. And from my own experience it is difficult to make website or blog 100 percent search oriented or SEO Optimized. It’s not because it’s a hard process but I have to go through many websites who share SEO expertise and a few tips. Here on this blog I am sharing the crux what I’ve got through practice and experience.            

I will try to make this blog updated with algorithm and Search updates from major search engine i.e. Google and other. So bookmarking this page will help you to optimization process of whatever you are…

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Top 10 On-Page SEO Tips & Tricks

The changes to Google SEO


White Smoke Media

Google’s new search formula has actually dared to change what web masters used to know. SEO enters a brand-new period, where quality material exceeds key-stuffed content and individuals are provided with search results page that better match their searches. It seems that Panda was, in truth, created to make a change for Hummingbird.

To take things from the beginning, Google announced the brand-new search formula in late September; however, Hummingbird began being applying a month before that. It is possibly Google’s largest innovation ever before, taking into consideration sorting through details processes. To comprehend the significance of Google’s new search formula, Panda was the outcome of some modifications in a past formula, while Hummingbird is a substantial change of the entire formula. The reason behind that extensive change is to satisfy individuals’ search questions and create the much more pertinent outcomes.

Until not long before, content was created to rip…

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The changes to Google SEO

From keyword to Context based search!

Media Meridian

History is repetitive. Humans created technology and now technology is trying to understand what we want to say!

What do you think when you type a query in the Google search bar? How often you just think of a word for the search bar? Do you ever have a reason, a context behind that search? How often you just got what you were thinking? Yes, this ‘Context‘ defines the changing face of Google search. Take a look-

Google is trying to understand humans!

Your curiosity about the painting or the mysterious smile prompts you to search about ‘the Monalisa’. But Google suggested a lot of things when you typed Monalisa! It simply is trying to understand the intent of your search. Whether you are looking to know about the smile or the painting or a spa, Google gives you results from these possible context and you can go ahead & choose whichever relevant.

Google tries to think what you are searching for!


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From keyword to Context based search!

Research for my MFC4322 assignment.

For my assignment I will be writing a 2000 word blog post on my recommendation for a blogging platform for a small retail and catering business. In order to do this I will do some research into how current small retail and catering businesses use some websites to serve their purpose and how they do it effectively, so that the client I am helping would feel 100% confident in using the social media platform I recommended.

As well as researching pre-existing companies and what they do, I will also be researching in to different social media platforms and how they could be useful for the business, for example what features the website has , or how they lack in certain areas when compared to other ones. This will help me to create a kind of pros and cons list for all the platforms I find, which in turn will help aid my final recommendation in which would be best for a small retail and catering business.

Research for my MFC4322 assignment.