People often get confused between social listening, social intelligence and social analytics and use the terms interchangeably when discussing social media monitoring. In fact, different companies use these terms differently within the same industry, but they are not the same things. Here we are going to discuss what they actually are.
Here is an explanation of the differences and how each of the term is used frequently.
Social Listening– It is more accurately termed as social media listening, and is actually a way to say social media monitoring. It is the method used to capture mentions of your brand, which are found on the Internet. It need not be social media sites only; it even includes tracking news sites, blogs, forums, and so on. It is the harvesting of online data, which is often done with a platform or through an API. A lot of people while using social…
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